Programmatic Advertising Conferences – Most valuable events to attend in 2022
While the rapid growth of the global tech industry was hindered by the pandemic, the social aspect seems…
Marketing agency software – Best tools to manage and grow your business
Advertising agency software is a necessary investment not only from the perspective of managing the workload but also…
7 Types of Search Ads Brand Marketers Need to Know About
Search advertising is one of the most effective ways for brands to reach broad yet determined audiences. The…
7 underutilized ways to drive traffic to your brand
Digital advertising encompasses a wide range of advertising methods. Some are interactive, some static, animated, free, paid, auto-playing,…
The importance of brand safety in digital advertising – brand-safe solutions.
Rapid changes swept over the world in 2020. Apart from the socio-economic consequences of the pandemic, the advertising…
How to advertise in the user privacy era?
Browsing the Internet was a relatively private experience until the invention of cookies. Since then, the advertising industry…
What’s happening with browser cookies? Advertising industry in the face of third-party cookie phase-outs.
Browser cookies started as a means of streamlining the shopping experience. They allowed users to browse the shopping…
What are browser cookies? The history of cookies in digital advertising.
The internet has come a long way since its humble beginnings in the 1960s. While the original purpose…