The importance of brand safety in digital advertising – brand-safe solutions.
Rapid changes swept over the world in 2020. Apart from the socio-economic consequences of the pandemic, the advertising…
How to advertise in the user privacy era?
Browsing the Internet was a relatively private experience until the invention of cookies. Since then, the advertising industry…
What’s the future of programmatic advertising in a cookieless world?NEW
The future of programmatic advertising in a cookieless world is one of the hottest topics for brands and…
Cookieless advertising for a cookieless world — new programmatic solutions.
Being witness to major technological advancements taking place in the last couple of decades, the programmatic advertising industry…
What’s happening with browser cookies? Advertising industry in the face of third-party cookie phase-outs.
Browser cookies started as a means of streamlining the shopping experience. They allowed users to browse the shopping…
What are browser cookies? The history of cookies in digital advertising.
The internet has come a long way since its humble beginnings in the 1960s. While the original purpose…